REAL LIFE EXAMPLE
Now what we're going to do is show you EXACTLY how he put it
together. Prepare to be shocked! It was all put together from other
people's material that he secured the reprint rights for. The incredible
part is we are not talking about products where the re-print rights
cost hundreds. The kind of thing he used was those "info-disks" that
you can get for 25 bucks.
Better still many of the report sets that this kind of product is created
from are available either for free on the web or as bundles or bonus
items for other products.
Now let's look at how this product was assembled:
1) The Nuts & Bolts, Tell-All Training Manual
This is a compiled manual of several of the reports available online
for free or on those 600 special report CD ROM's. 12 Chapters culled
from those special CD reports.
These so called, "Special Reports" have been circulating for years.
Basically, you buy the reports or CD's for $39.00 - $99.00 and you
get the right to resell them to others. Most of the time, you also have
the right to resell the resell rights. And the people you sell them to
also have the right to sell the reprint rights. And so on.
2) A Six-Tape Audiocassette Program
A lot of the content comes straight from the manual above (it's
spoken by Russ Armstrong himself), there may be some original stuff
added here and there.
3) "The Instant Business Package"
This is a reprint rights product that you can buy from small ads in the
back of business opportunity magazines like Spare Time and Money
Making Opportunities for $29.00 - $39.00.
4) A Copyright License for "The Instant Business" Package which
allows you to not only sell the info-product but to resell the rights to
the package to others.
5) Camera-Ready Advertising for "The Instant Business Package"
The above 3 items are actually all parts of the same package... you
can get the reprint/resell rights to this from ads in various biz op
publications.
6) The Advertising Directory is also just another report compiled from
a set of free or cheap reports.
7) Comprehensive Directory of Book, Catalogue & Magazine Printing.
This is a book written and bought from John Kremer who wrote and
publishes the book "1001 Ways to Market Your Books".
8) Internet Advertising Certificate
This is a certificate that entitles you to a free year's worth of
classified advertising on Russ Von Hoelschers Internet site. Of
course, you need to pay a $12.95 processing fee. (save your money.
The advertising isn't even worth $12.95) Russ gives this away to
attendees of his seminars and to those that buy his courses.
9) Wholesale Supply Sources Directory.
Yet another report compiled from the CD.
10) Rights to the "How To Grow Rich In Mail Order" book.
11) Rights to "The Spare Time Mail Order Tycoon" book.
The two above items are actually Reprint right items that can be
gotten through ads in biz op magazines or from the web. The "How
To Grow Rich..." book was written by the Department of Commerce
in the 1960's and the "Mail Order Tycoon" book was written by Stew
Caverly and available through him.
12) The "How to make $15k A Month Videotape Series"
From the title of the video series you'd think that they were created
by Armstrong, but they're actually the 3 videos of Bill Myers
presentation at Gary Hilbert's 1992 "Hurricane Andrews" seminar (it's
Bill's "$30,000 A Month" video product). This is a set of videos for
which resale rights are available at a fair price.
14) The "How To Make $15k" Video Series Manual & Software
Package.
The manual is the handout from Bill's presentation at the Hilbert
seminar. The software package is a set of spreadsheets that Bill
created for his Business Toolbox CD, and a disk with the "593
Business Letters" product that Bill also created.
14) 4 pieces of paper with 2 certificates on each to use if you decide
to fax Russ a question.
Now look at the above. Nothing original was created except for
assembling the products together, repackaging them and selling
them for a high price.
An excellent example of how to use reprint rights materials.
This must be working for Russ Armstrong as his full-size ads continue
to run month after month (and advertising in these biz-op mags isn't
cheap).
Now obviously he has purchased rights to some of these items and
those rights are not always cheap (rights to a set of videos is usually
$800). However you're not likely to shoot out and try to put together
a package that sells for $697 on day one are you?
What you can do is get hold of report sets that have full reprint rights
(and the rights to sell those rights) included in the purchase price.
Then take parts that you think are usable, update them, re-write
them and re-format them into a new product.
Can you see the potential of working in this way?
Now the question is: Where do you find products that you
can resell?
One source is Andy Brocklehurst's Inner Room. It contains a wealth
of reports and products that you have full reprint rights to.
You could take some of these and re-work them into a new product.
You could take some things as they are and put together a bundled
package like the first one we discussed (it probably won't sell for
$697, but you could easily create something that sold for $40, $50 or
even $99 a copy).
You'll find the details about the Inner Room here: The Inner Room
Another way to find resell rights products is by doing a search on
Google for "resell rights." For example, I just did a quick search and
turned up hundreds and hundreds of listings for products with resell
rights.
For video product resell rights do a Google Search for "resell rights"
videos. Here is an interesting one I found:
http://www·learn-futures·com/product/1-20a·htm
That is actually a DVD that you can get the rights to for $99.00. Put
it together with a printed manual and maybe a couple of bonus
reports and you have a product that you could sell over and over
again for $200.00 -- $600.00.
Here is another site that has tons of resell rights products including
the Bill Myers, "$30,000 A Month" product referred to above:
http://www·reprint-rights·com/product·htm
(note: the above are examples I pulled off Google - I have no
financial interest in any of the products)
That's it! Take this basic idea and come up with your own product
package that you can resell to others. You may become the next Biz-
Op guru!