Behind the Scenes Secrets of a Biz-Op Guru.
What I'm about to reveal to you here is a technique that is so secret
you have likely never heard or read about it anywhere before.
I am going to tell you the REAL secret behind the full page ads you
see in the business opportunity magazines. I am going to take away
the smoke and mirrors, throw open the stage curtains and show you
exactly how the high earning biz-op gurus REALLY make their money.
First, I have to give credit to Anthony Blake for some of the examples
that I'm going to give you as I learned about them from a posting he
made to a discussion forum. Anthony Blake runs his own discussion
forum that is all about marketing products through the Internet and
by direct mail. I would highly recommend you check out that forum,
you'll learn a lot from the archives and get a lot out of participating.
You will find it at www.ablake.com
How to Turn something that costs you little or nothing
into your own personal cash machine.
So what is it that you can get for little or even no money and quickly
turn it into a profit machine with just a little work?
There are a lot of sets of reports on the Internet that come with
complete reprint/resale rights.
One of the most famous of these was a set of 650 reports that was
originally published by Bill Myers on a CD ROM. When someone
bought this CD, they also got the rights to reproduce and resell the
reports as well as the rights to resell the resale rights!
Eventually several sites began to use them as a free gift or as a
bonus item when you bought another product.
The bottom line is that with sets like this, no matter how you obtain
your copy, you have the rights to use them as you wish.
BUT...
On their own these reports are totally useless. Sure there are still
companies selling so called 'info-disks' and claiming that you can
print off any one of hundreds of reports and sell it for $20 a time.
That is nonsense - these reports have been sold and resold so many
times that you can get them for free on the internet.
However, (and this is where you REALLY can profit)...
In a moment I'll tell you where to get hold of report sets like the one
I mentioned. But first, let us look at a real life example of a product
that was being sold for over $600.00 a copy and yet was built from
freebies that came right off cheap info disks that the purchaser had
full rights to use as he or she wished.
REAL LIFE EXAMPLE:
If you read biz-op mags then you'll have seen a full page ad with a
picture of a couple on it (Russell Armstrong & Danielle Armstrong).
That ad is selling a book called "How to Make $15,000 A Month As
Easy As Selling Lemonade From A Stand".
The book sells for $19.95, but there is an up-sell when you get the
package that offers a much more expensive product.
The more expensive package is where it gets interesting, and is a
very good study in the use of reprint rights.
In actual fact he offers two packages, one is what he calls his 'Basic
package' which sells for a very un-basic $497, and the other he calls
the 'Deluxe package' and costs $697.
The more expensive of the two is the most interesting to look at:
Here is what is contained in the deluxe package...
You get:
1) The Nuts & Bolts. The"Tell-All" Training Manual.
2) A Six-Tape Audiocassette Program
3) The Instant Business Package. This consists of a "Reprint Mail
Order Manual" which sells a booklet called "The Secret to Mail Order
Millions".
4) A Copyright License for "The Instant Business" Package which
allows you to not only sell the info-product but to resell the rights to
the package to others.
5) Camera-Ready Advertising for "The Instant Business Package".
6) An Advertising Directory.
7) Comprehensive Directory Of Book, Catalogue & Magazine Printing.
8) Internet Advertising Certificate.
9) Wholesale Supply Sources Directory.
10) Rights to the "How to Grow Rich in Mail Order" book.
11) Rights to "The Spare Time Mail Order Tycoon" book.
12) The "How to make $15k A Month Videotape Series".
13) The "How To Make $15k" Video Series Manual & Software
Package.
14) 8 Coupons for "Via-Fax" Consulting.
Now that is a pretty fantastic sounding package isn't it? Imagine how
impressive it looks when it's presented in a detailed piece of sales
copy that expands each part of the package.
Remember, this is a REAL example. The above package is sold for
$697 - so we're not talking pocket change product here!